GroupM, Application Standards & Prototypes.
GLOBAL APPLICATION REDESIGN
GroupM require more consistent visual design and user experiences across all client facing and internal systems and applications, bringing them inline with brand guidelines.
Consistent visual design will help reinforce our connectivity story in pitches, increase user/client satisfaction, increase productivity of developers, and remove application frustration.
INITIAL IDENTIFIED ISSUE’S
Time, renegotiate deliverable’s, agile rethink & plan required …
No centralized design or development framework
.net dated database framework, page refresh nightmare:)
DESIGN STANDARDS & PROTOTYPES
Working closely with the CPO, we agreed on a new set of milestones and deliverable’s. I would deliver a new set of application design and development standards, this included brochure, copy, patterns, methodology, philosophy, components and prototypes.
New design standards, including patterns, palette, typography
New Agile Methodology
Copy-writing and content
Updated prototype design examples
GroupM, (Part of the WPP Group)
Head of Product Design, Paul Cleghorn, (Consultant)
WHAT WE DID
Stakeholder & Project Management, Creative Direction, Research, Hands-on UX, UI, Visual Design.
Empathize & Define
Due to a HR mix up I arrived while the team were on a global team meetup in Singapore for 2 weeks. This did meant I was left on my own to manage all stakeholder, user meetings for initial project research. There was little known at the time of what could be produced within the project time frame.
These initial meetings and research were invaluable in identifying where the most impact could be made with such a short timescale. Working closely with the CPO we agreed UX/UI plan, brief and deadlines. This project truly started from ground zero.
(Image: Jack the CPO enjoying getting creative with the pens.)
UNDERSTANDING USER FIRST METHODOLOGY
The lack of knowledge in what is a, “user first” methodology meant it was critical to take all the stakeholders, managers step by step through the processes we use. It was also critical to have all of the departments involved in the production of the standards. Quick question and answer stand-up type agile meetings were introduced to help with communicating the new standards.
(I generally ban all laptops and telephones from ideation meetings.)
Team & Stakeholder Management
TEAM WORK & COMMUNICATION
When we initially started the project there was no clear brief or project outline. GroupM knew they needed to improve all application designs and workflows, the user feedback was not good.
We communicated with the right people, taking them through ideation and stakeholder meetings. We then took these requirements and produced the brief, project plan, deliverable’s and deadlines.
Prototype & Testing
Info Arch, User Journey …
UX PROCESS, IA, USER JOURNEY’S, WORKFLOWS ETC
Although the priorities had changed to producing the, “GroupM Application Standards” document. It was also necessary to produce prototypes as examples, 2 application were chosen. These were taken through the full UX process, info Arch, workflows, content hierarchy, personas and user journeys.
INITIAL SKETCHES, LO-FI WIREFRAMES
We worked closely with the CPO, Stakeholders and Users to collate as much information as possible. Taking the guys through workshops to produce Lo-Fi wireframes and sketches, this ensured we captured all the user requirements.
GroupM Application Standards
GroupM’s application standards are already making a big difference in the way applications are designed and delivered.
GroupM’s applications although very different in what they do, the applications now have standard layout and workflow.
GroupM Application Design Standards
Application UX/UI Brief & Plan
What we did
Tasks were planned and completed in just over 4 months by Paul Cleghorn, Founder, Manager, Designer.